In 2018, Esperanza was founded with the vision to draw attention to the hazards of using single-use plastics and provide a solution to the problem of improper disposal of plastic waste.

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The Major Challenges

  • Improper knowledge about the consumption and disposal of plastic material and about plastic recycling
  • Lack of source segregation of wet and dry waste (recyclables), causes recyclable items to reach landfills, hence, affecting the environment
  • Poor recycling infrastructure producing low-quality material, leading to downcycling with low-value products
  • Greenwashing about the problem with no major contribution towards a lasting solution.